![]() , promoting transparency with company-wide channels and seamlessly integrating other tools, making Butterfield’s talk of a “digital headquarters” a legitimate reality. Zoom, the butterfield was a defining product of the Slack pandemic, but perhaps nothing more: Founded in 2013, the growth of the already popular messaging app grew amid a shift to remote work, inviting bright banter between disparate workers. ![]() If unnecessary meetings get rid of it in the process, all the better. But his aversion to dated videos reflects what he thinks technology should be: a tool that makes life simpler and more productive - even enjoyable, as Slack’s tagline claims. (Photo by Jason Robinett)īutterfield, a philosophy grad-turned-software entrepreneur who started Flickr before Slack, is hardly a technophobe. Slack CEO and cofounder Stewart Butterfield speaking at an event for his research consortium, Future Forum, at Spring Studio in New York on October 20. It’s Great That Amazon isn’t all the aisles that you have to walk down and then go through a big rigmarole to get the book into your cart. As for Butterfield, “he remembers the whole thing. “It sounds awful,” he says, laughing as a set of different hands tries to grab a bottle of wine off a virtual shelf and toss a carton of milk into a digital freezer. Capturing a video showing you shopping at Walmart in virtual reality-one that’s several years old, still made first round on twitter This year-the Slack cofounder and CEO handed over his phone. Stewart Butterfield wants to show me something. Slack cofounder, part of Forbes’ The inaugural list of people shaping the future of work, shares why he moved to Aspen, an unexpected challenge of mergers and why product placement isn’t coming to his messaging app.
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